FootSmart, a retailer specializing in shoes and pain-relieving products for the feet and lower body, e-mailed my mother this birthday offer the day before she turned … let’s say 39.
This e-mail could use a touch of Lotrimin, because something stinks. According to the small print near the upper right, spending at least $49 triggers a 15 percent markdown. If it’s your birthday, however, you’re in luck: You only have to spend $10 more to see comparable savings. Don’t believe me? It’s the icing on the cake.
Happy freakin’ birthday, huh?
Is it $49 or $59, FootSmart? It’s got to be one ($49) or the other ($59). I’m waiting for the other to drop, at which point the ad will be back on its feet. In the meantime, it’s nice to know that you can have your cake and edit too*.
At the risk of stepping on someone’s toes at a certain shoe retailer, I’ve tweaked a famous nursery rhyme:
This little piggy went to FootSmart.
This little piggy stayed between $50 and $58.
This little piggy had a beef.
This little piggy had no idea if the offer applied.
This little piggy cried all the way home.
* If you’re indifferent toward this pun, you are as callous as the skin on the sole of an irritated foot.