Oh, the confusion that can be caused by the simple misplacement of a three-letter prefix. The SIGNATURE WINS blurb is about college basketball teams needing to have wins against quality opponents outside their conference on their resumes. Problem is, the writer put non- in front of the wrong word and, in doing so, created nonsense.
Teams need victories against "strong non-conference opponents," not "non-strong conference opponents." I doubt any number of victories, even of the blowout variety, against weak teams in one's own conference will do much good when "Selection Sunday" rolls around for the NCAA tournament. But maybe I'm just a nonbeliever.