Wednesday, October 3, 2012

Hook, Second Line and Stinker

Curb Your Enthusiasm about this ad.
Sniff. Sniff.

Something smells funny.

I've pinpointed the foul odor; it's emanating from the second line of this online advertisement. I "Wanda" know why hook, you and up are hooked with hyphens. Gain — with the help of actress/comedienne/"Scent Matchmaker" Wanda Sykes — may make scents, but its use of hyphens in this ad doesn't make sense.

You may leave, hyphens. You're off the hook. Your loss will be Gain's gain.

What, you don't like my "scents" of humor?

This ad, sans hyphens, is scent-sational.

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