Item No. 1 on today's pre-launch checklist: Change it's to its. We need the possessive form of the pronoun it, not the contraction of it is.
Why does this error happen so often? Its frequency is alarming. It's not OK.
Wednesday, October 25, 2017
It's Happening Again
It appears the message relayed in Monday's post didn't reach everyone.
Item No. 1 on today's pre-launch checklist: Change it's to its. We need the possessive form of the pronoun it, not the contraction of it is.
Why does this error happen so often? Its frequency is alarming. It's not OK.
Item No. 1 on today's pre-launch checklist: Change it's to its. We need the possessive form of the pronoun it, not the contraction of it is.
Why does this error happen so often? Its frequency is alarming. It's not OK.
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