Hello. Is it T you’re looking for?
I found it … in the oddest of places.
During Sunday’s live broadcast of the BET Awards, Lionel
Richie received the Lifetime Achievement Award. When he accepted the award, his
name flashed on screen as Lionel Ritchie
and trended on Twitter all night long (all night).
The smooth singer known for his easy-listening
ballads came into this world in 1949, and he was born Richie. (If you’re
looking for a guy named Ritchie, may I suggest Madonna’s ex, Guy Ritchie?)
We’ve all misspelled words, but the impact is great when the
word is a person’s name and is displayed in all caps during a key moment of
an awards show seen by millions of people. The mistake, like Richie when he
accepted his Lifetime Achievement Award, takes center stage.
If you wanted to do your best, BET, your best bet was Richie. Truly.