Monday, May 19, 2014

An Inefficient Headline

Fill er up! This headline, which appeared on the front page of a USA Today Money section, has an efficiency deficiency.

Im no efficiency expert, but I can tell weve got a case of addition by subtraction. Were minus an i in fuel-efficient. By subtracting one letter, the headline writer has added fuel to the fire.

A fuel-efficient car will, one hopes, be productive without waste. Isnt it ironic, then, that haste made waste in this headline? I say we expand this waste line. Add an i. Id be pumped.

Our bumpy road trip is over, readers. Im out of gas.

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