Our first stop, just over a minute into the tour, is the William Randolph Hearst estate in plush Beverly Hills.
When Hearst owned the New York Journal in the latter stages of the 19th century, he was pitted against Joseph Pulitzer (and New York World) in a circulation war. This bitter battle is seen as the launching point of yellow journalism, the act of sensationalizing stories and exaggerating real events in an effort to sell more papers. Yellow journalism is named after the Yellow Kid, a character in Hogan’s Alley, a comic strip that ran in New York World and then New York Journal.
Today’s tour includes some attention-grabbing tactics of its own. Yellow journalism has colored this whirlybird trip. William Randolph Hearst’s identity has been sensationally distorted.
Mystery! Drama! Misdirection! Intrigue! Scandal!
Who the heck is this mysterious William Randolf Hurst? He must be a new (yellow) kid on the block.
First, I must phind phault with the spelling of the middle name. Ph and f may have phonetic (fonetic?) similarities, but they are not interchangeable. Would you rather be fat or phat? Did you answer fat? Pfft! So, take that f off the end of Randolf. We need to get back to basics. More specifically, we need to get more basic, by climbing higher on the pH scale. Right now, that last name has a pH level — to be more precise, a ph level — of 0. That’s much too acidic for my blood. Let’s raise its ph level to 1.
Next, and it pains me to say this, Hurst is damaged. Hurry along, hur. You belong in a hearse. We need hear here. Hear! Hear!
This YouTube video — and its aerial error — made its vertical landing whilst I read a post on my friend Lindsay’s filming-locations blog, IAMNOTASTALKER. You can watch the 2010 video, which was uploaded by REP Interactive, below.